Websites will become less utilized and some experts say will be non existent for local businesses in the next decade. I know it sounds crazy but think about it for a minute. Applications are replacing multiple interfaces and really help a company stand out when cookie cutter to their business.
Backed by data from Hubspot, Forbes, and more.
The hidden potential of Google My Business
(Adding force-multipliers to your bottom line)
Google My Business (GMB) can transform how you acquire customers online.
For many businesses, I'll go as far as saying that GMB is more important than their own website.
If you're in charge of helping your company get more customers, this info will arm you with the know-how to turn GMB into a revenue-pumping machine.
(While 10x-ing your own value in the process.)
I'll be using real world data from my campaigns and third-party sources to illustrate just how powerful GMB has become in 2020.
The Google Monster and Google My Business has been around for quite a while - before No Click Searches were even a thing.
Here's some of the other names it's gone by:
It's grown in prominence in terms of how and when these listings appear in search results.
Everything we've covered to this point is about how Google is getting greedy with its traffic.
They don't want to send people to you unless they have to (or unless you pay for it with ads).
But the fact is - people will always want and need to speak to local businesses at some point.
Google knows this (they know a lot).
So rather than having people go to your site when they reach that point - they built an entire platform for people to connect with businesses - one that they own.
Before you start yelling at the sky and condemning Google, it's important to realize two things...
1. We need to play nice with Google (you'll see why shortly).
2. Google My Business actually generates more customers than your website does on its own.
Why Google My Business is so important for your business.
(Using data from third party sources and my own confidential campaigns.)
I don't want you to just take my word for it.
The internet is filled with unqualified opinions - so let's not add to that dumpster fire.
Here's what the data says:
1. 46% of all Google searches have a local intent. [Source: HubSpot]
That's about 1.6 billion searches per day where people are looking for products, services, and information in their location.
2. 93% of local searches now feature Google My Business listings. [Source: STAT Analytics]
There's a lot of people using Google every day for local purposes.
And now we know that virtually all of those searches feature Google My Business listings.
3. 68% of people contact a business directly from search results. [Source: Search Engine Land]
If they're on a mobile device - which we've established is already 50% of all web traffic (and growing) - all someone needs to do is tap a link...
And they're calling you - or your competitor - directly from search results.
These three data points show the importance of Google My Business - especially when we already know that Google wants to send people to a platform they own.
But we haven't even covered the most important one... REVIEWS
"88% of people trust online reviews as much as personal recommendations." [Source: Forbes]
Welcome to the Review Revolution
Reviews from trusted third parties - like Google - are at the core of buying behavior in 2020.
There's no way to escape it.
People don't want to hear you toot your own horn.
They want others talking about how great you are - on websites they trust.
This is the single most important piece of data which speaks to the usefulness of Google My Business.
When used correctly, your Google My Business listing can become a high octane customer acquisition engine.
That's because the people viewing your listing are being pre-sold on doing business with you, because of one of the most persuasive assets a business ha is......
Let's look at another example of how traffic from Google My Business differs from normal search engine traffic - previously known to be the best quality traffic in terms of converting visitors into customers.
Important: As this is based on real data from a client, I am not going to share the industry to protect their confidentiality.
I will say that the numbers are significant (analyzing millions in revenue).
Revenue per lead (search traffic): $198
Revenue per lead (Google My Business traffic): $680
Leads from Google My Business are worth 245% more than regular search traffic.
Google is investing BIG in Google My Business because they failed with this other thing...
In April 2019, Google started shutting down their failed social network, Google+.
This was at least their third attempt at trying to build a competitor to Facebook. The other two:
It's pretty clear what's going on here.
Google knows they can't compete with social networks like Facebook and Instagram in the same way.
So they're building a platform based on what their users are already doing - searching for information, products, and services in their location.
Over the last 12 months, here are some of the new features that have been added to Google My Business:
Posts (like a blog)
Add Products & Services
Ask questions (which anyone can answer publicly)
Messaging (think of Facebook Messenger - but by Google)
Google will build a basic website for free. (click of the mouse)
Customers can book appointments directly on the listing
See how Google My Business is slowly turning into a social network all on its own?
Notice how Google My Business allows people to take actions they used to only be able to take on your website?
People don't need to visit your website anymore to:
Find your offers and pricing
...all the core functions of a company's website.
Now, you're probably wondering:
"How *exactly* can I take advantage of Google My Business?"
"I already have my listing claimed - so am I good?"
I would bet 90% of business owners don't even know the features offered.
Most businesses will just claim their listing
Maybe they'll pay an agency $750 to $1,500 to "optimize it" for them too - while that agency just copies and pastes information from their site and calls it a day.
And then it's forgotten about.
Maybe they'll visit their listing every now and then to respond to a review - but that's it.
If you haven't guessed, that's the wrong way.
(We'll get into the right way shortly.) I keep my clients on the front curve of every thing Google does.
A shift is coming. Whether we like it or not.
Your best prospects - the ones using Google to find your products and services - don't need to visit your site to decide if they want to do business with you.
The smartest companies know this and they're doing something about it.
Here's the catch:
In order to thrive on Google My Business, you have to stop thinking about it like a generic Yellow Pages listing. Handling it like a Yelp page isn't good enough, either.
Because if you're still thinking along those lines, you'll never be able to make Google My Business work. I mean really work.
But if you're ready to give Google My Business the respect it deserves, it will change everything for you:
More new customers.
More returning customers.
And a plump bottom line..
Take a few minutes and call us direct 585-733-2862 or shoot me your info through email or my website. Lets set up a time to meet on the phone. My email is email@example.com
If at the end of our meeting you feel you're educated enough and want to do it your self that's fine we are always her if you need us.This happens a lot because we are very transparent on how these things actually work. We will even give you our latest 2020 GMB checklist to help guide you.
If you decide you want us to handle the management we will make a custom program for your exact needs, and remember if its not going as well as you would like. You can cancel at any moment and get refunded any pro rated funds you may have invested. We believe being a multi faceted resource for our clients brings a lot to the table. That alone brings a ton of value, and those who experience that will keep us plenty busy! I really appreciate you taking the time to visit Simplifi Solutions LLC. We offer a full line up of digital marketing services, and a full line up of telecom, voip, and internet access solutions. Ask us about our business operations packages.